Google is investing heavily to be the
best in the market. SEOs all around the world are trying to adapt to the
changes that will follow. Let’s look at these trends that will make a
difference in 2019.
Read also - Top 3 High Demanding Technical Skills in 2019
1. Mobile-first indexing
To be precise, mobile first indexing means that Google is
using the mobile version of your page for its ranking and indexing once the
site’s migrated. The process has implemented since March 2018, and the term
does not mean “mobile-only. There is a single index with both the desktop and
mobile version.
2. Page speed
Google's crazy about delivering the best UX and delivering it
very fast. The loading time of a page has been a ranking factor for Google for
a while. Google evaluated a site on the basis of technical parameters and
graded it according to two different metrics: Optimization and, and the page
speed.
3. Brand as a ranking signal
Google has now started using online brand mentions in its
search algorithms. And it uses it as two ways ranking signal. In the first way,
the search engine will learn that your brand or website is an entity. In a
second way, the context of the website matters, its trustworthiness,
advertising, complaint solving, etc.
4. GDPR
GDPR is basically the General Data Protection Regulation
passed by the EU. GDPR is the data of the user which is stored by the company
in their database. Google also introduces changes into its analytics from now
onwards all the personal data collected by the company through Google will
automatically expire after 26 months since it was collected.
5. Amazon search
No don’t take me wrong, Amazon is not a universal search engine like
google. It’s just an algorithm used for the internal search within Amazon
pages. Amazon is now becoming Google of e-commerce. Thus
if you are a seller you should include optimization for Amazon as your SEO strategy.
These are few such trends of SEO that
are booming in 2019. If you want to optimize your product then you should
include these SEO trends in your SEO strategy.
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